Ever wonder what the I’m Feeling Lucky button is in Google? If you click this button, basically Google will skip the search results page and go directly to the first ranked page for that search phrase. For example: if you type white house in the search box and click on I’m Feeling Lucky, Google will take you directly to www.whitehouse.gov.
To make it to the top of the page rank, Google positions websites according to link popularity and text matching. So if a site has excellent content, a lot of people have linked to it, and it matches your search terms, then Google will deliver it to you in the top 10. This gives it the “high” page rank.
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